Nashville Music City and HSN partnered for the MUSIC CITY SWEEPSTAKES, which offered one winner a trip to Nashville, TN. To enter, fans had to redeem the required tickets won by playing games in the HSN Arcade or fill out an online registration form. One grand prize winner and a guest received hotel and airfare accommodations for a four-night stay in Nashville, Music City Backstage Attraction passes, a Music City gift bag and an autographed Keith Urban guitar. The sweepstakes period ran form April 7 – April 30, 2017.

Additionally, HSN featured apparel, accessory and kitchen collections Nashville inspired collections by Sheryl Crow, Kimberly Schlapman, Hillary Scott and others.