Partnership:

Música y sabor and General Mills

Description:

DMI Music together with General Mills partnered to promote MUSICA Y SABOR a program looking for a way to connect with Latino consumers.


DMI developed a highly engaging music download program in 2011 featuring new and traditional Latin music
Shoppers were given unique codes when they purchased participating General Mills products and were directed to the Musica y Sabor website to redeem their free downloads.


DMI created a fully bilingual branded website that, in addition to the music downloads, featured recipes and tips for hosting a perfect party.

The promotion was activated in nearly 1,300 stores with over 3,500 displays. GMI distributed 600,000+ music download codes in 2011 and over six million codes in 2012

Partnership Opportunity:
Música y sabor/Music
Company:
DMI Music
Partner/Category:
General Mills /CPG
Timing:
2011
Target:
Male
Female
Teens
Adults 18-24
Adults 25-34
Adults 35-44
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2015-03-05
Companies Involved
DMI Music
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.