Partnership:

MY BIG FAT GREEK WEDDING 2 and Windex

Description:

Universal Pictures and Windex teamed up for the theatrical release of MY BIG FAT GREEK WEDDING 2. Participants who purchased any Windex® Glass Cleaner products at participating stores between February 1 – April 30, 2016 and uploaded photos of their receipts were eligible for savings on entry to the movie. Once their submissions were validated, participants received an email with a reward code that activated a movie certificate good towards one movie admission ($3.00 total value) to see MY BIG FAT GREEK WEDDING 2, through May 31, 2016, or until the movie was no longer in theaters. 

Windex® was also present at the film’s premiere and tweeted pictures of a well-dressed bottle of the well-known glass cleaner in attendance.

The program was also promoted on social media and with a series of TV spots.

 

Partnership Opportunity:
MY BIG FAT GREEK WEDDING 2/Theatrical
Company:
Universal Pictures
Partner/Category:
Windex /Household
Timing:
February 1st Quarter 2016
Target:
Male
Female
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Contest / Sweepstakes
Discount / Special Offer / Promo Code
Media Elements:
Mobile
Online
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2016-04-04
Companies Involved
Tuck

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