Partnership:

My Hero Academia and Hot Topic

Description:

Funimation teamed with Hot Topic on a promotion celebrating the premiere of MY HERO ACADEMIA  from Funimation in theaters.

MY HERO ACADEMIA, one of the most iconic award-winning anime ever, debuted in theaters before being made available on Funimation's streaming platform and the theatrical release was supported with a collaboration with Hot Topic. The anime audience overlapped significantly with Hot Topic customers so the partnership was the perfect fit.

The partnership consisted of Hot Topic promoting MY HERO ACADEMIA with shop-front displays at Hot Topic locations showcasing the anime. These high-visibility displays were also supported with social support across Hot Topic's social media platforms.

Partnership Opportunity:
My Hero Academia/Streaming
Company:
Funimation Global Group
Partner/Category:
Hot Topic /Retail
Timing:
December 4th Quarter 2020
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Branded Content
In-Store / Retail
Media Elements:
Mobile
Online
Social Media
Created On:
2020-12-18
Last Modified on:
2021-01-28
Companies Involved
Funimation Global Group
Funimation Global Group
Adam H
Adam H Global BD & Partnerships Manager Company TBD
Tuck

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