Funimation teamed with Hot Topic on a promotion celebrating the premiere of MY HERO ACADEMIA  from Funimation in theaters.

MY HERO ACADEMIA, one of the most iconic award-winning anime ever, debuted in theaters before being made available on Funimation's streaming platform and the theatrical release was supported with a collaboration with Hot Topic. The anime audience overlapped significantly with Hot Topic customers so the partnership was the perfect fit.

The partnership consisted of Hot Topic promoting MY HERO ACADEMIA with shop-front displays at Hot Topic locations showcasing the anime. These high-visibility displays were also supported with social support across Hot Topic's social media platforms.