Partnership:

My Little Pony and Girl Scouts of the USA

Description:

Hasbro's My Little Pony teamed with the Girls Scouts of the USA to promote friendship and inclusivity with their 'Better Together Challenge.'

Together they developed fun activities focused on foundational social skills that promote inclusion in celebration of the MY LITTLE PONY: A NEXT GENERATION movie that made its debut on Netflix on September 24. 

The activities included coloring projects, mazes and games for girls in grades kindergarten to third grade. The activities teach thoughtfulness, compassion, acceptance, respect and how to celebrate each other's differences. 

The two brands released the Better Together with Girl Scouts public service announcement (PSA) that further elevates the importance of celebrating differences and how doing so can strengthen groups of friends. 

Partnership Opportunity:
My Little Pony /Toys
Company:
Hasbro
Partner/Category:
Girl Scouts of the USA /Non-Profit Organizations
Timing:
September 3rd Quarter 2021
Target:
Female
Kids (6-11)
Family
Promotional Elements:
Licensed Product
Branded Content
Media Elements:
Micro site
Mobile
Online
Social Media
TV Spot
Created On:
2021-09-24
Last Modified on:
2021-09-28
Companies Involved
Tuck

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