Description:
HER Interactive and Anne Groben and Associates teamed up to promote the release of NANCY DREW: CODES & CLUES, a story-driven mobile game that exposed kids to basic computer programming principles. The partnership included a six-week promotion at participating Ovation Brands and Furr’s restaurant locations. The Nancy Drew: Codes & Clues "Family Night" promotion featured different themes and activities for a night of food, fun and mystery with NANCY DREW: CODES & CLUES.
The promotion ran every Thursday night beginning April 20 – May 25, 2017.
Partnership Opportunity:
Nancy Drew: Codes & Clues/Gaming & Esports
Company:
Her Interactive, Inc.
Partner/Category:
Anne Groben & Associates |Ovation Brands /App
Timing:
April 2nd Quarter 2017
Target:
Male
Female
Kids (6-11)
Family
Female
Kids (6-11)
Family
Promotional Elements:
Branded Content
Event / Activation / Experiential
Event / Activation / Experiential
Media Elements:
Online
Social Media
Social Media
Created On:
2020-11-30
Last Modified on:
2019-11-20
Companies Involved
Her Interactive, Inc.
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