Description:
Special Nascar ice cream flavor with race cars. Consumers are invited to invent Jeff Gordon's next flavor for an all-expense paid trip to meet him and a year's worth of ice cream.
Partnership Opportunity:
NASCAR/Sports
Company:
NASCAR
Partner/Category:
Dreyer's /CPG
Timing:
4th Quarter 1999
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
1999-12-01
Companies Involved
NASCAR
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