Partnership:

NASCAR and General Mills

Description:
NASCAR, General Mills and Sprint joined forces to promote the NASCAR season. Included on specially marked packages of Pop-Secret popcorn was a 10 minute NASCAR-themed calling card from Sprint. Consumers had a chance to collect three calling cards which were available for a limited time.
Partnership Opportunity:
NASCAR/Sports
Company:
NASCAR
Partner/Category:
General Mills /CPG
Timing:
October 4th Quarter 2002
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2005-11-03
Companies Involved
NASCAR
Tuck

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