Partnership:

NASCAR and Gillette

Description:
NASCAR and Gilette partnered to promote NASCAR through the Gillette Young Guns NASCAR drivers and a sweepstakes. The sweepstakes offered 10 grand prize winners a trip to a NASCAR race to join the Gillette Young Guns crew. In addition to the sweepstakes, consumers were invited to visit retailers to find out how to receive a NASCAR baseball cap for free. The FSI included savings off Gillette products. The sweepstakes was effective from June 8, 2005 through July 3, 2005.
Partnership Opportunity:
NASCAR/Sports
Company:
NASCAR
Partner/Category:
Gillette /Health & Beauty
Timing:
June 2nd Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-03-10
Companies Involved
NASCAR
Tuck

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