Partnership:

NASCAR and Kimberly-Clark

Description:
NASCAR and Kimberly-Clark continued their partnership with a sweepstakes. Fans could enter online for a chance to win the grand prize - a race trip for two including hotel and airfare accommodations, race tickets to the MENCS, Xfinity and CWTS Races, as well as a $300 Visa gift card. Five other participants were selected to receive 108 Mega Rolls of Cottonelle Ultra Comfortcare and 16 packs of 42ct Cottonelle Fresh Care Flushable Cleansing Cloths. The sweepstakes period ran from October 2 – November 30, 2017.
Partnership Opportunity:
NASCAR/Sports
Company:
NASCAR
Partner/Category:
Kimberly-Clark /Household
Timing:
4th Quarter 2017
Target:
Male
Female
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Premiums / Giveaways
Contest / Sweepstakes
Media Elements:
Micro site
Online
Product Giveaways
Social Media
Created On:
2020-11-30
Last Modified on:
2017-11-22
Companies Involved
NASCAR
Tuck

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