Partnership:

NASCAR and Mattel

Description:
NASCAR teamed up with Mattel Inc. and Izod to promote the INDIANAPOLIS 500 through Mattel’s Hot Wheel line. The toy company worked with Izod, the official sponsor of the INDYCAR SERIES, with promotions centered on expanding the market for Hot Wheels among older men from 18 to 35 years old. A life-size version of Hot Wheel’s V-Drop track set was installed at the INDIANAPOLIS 500, and on May 29 2011, a member of Team Hot Wheels sped down the track for an attempt to break the world record for a distance jump in a four-wheeled vehicle. Additional promotions included a “Hot Wheels for Real” sweepstakes for a trip to the INDIANAPOLIS 500, and the appearance of Hot Wheels in an advertorial for Izod in magazines like GQ, along with online content sponsored by Mattel and Izod. The promotion ran Q2 2011.
Partnership Opportunity:
NASCAR/Sports
Company:
NASCAR
Partner/Category:
Mattel /Toys
Timing:
2nd Quarter 2011
Target:
Male
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2011-04-14
Companies Involved
NASCAR
Tuck

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