Partnership:

NASCAR and Nabisco

Description:
Nabisco and NASCAR partnered to promote Team Kraft. Inside specially marked boxes of Nabisco products, consumers could find one of four free motion trading cards fwhich featured drivers such as Dale Earnhardt Jr. and Kurt Busch. Consumers also had an opportunity to enter the “Guess Who’s Got the Groceries” sweepstakes for a chance to win one of nine trips to a TEAM KRAFT event and be entered to win free groceries for life. The sweepstakes ran from February 7, 2005 through August 31, 2005 and could be entered online at NabiscoWorld.com.
Partnership Opportunity:
NASCAR/Sports
Company:
NASCAR
Partner/Category:
Nabisco /CPG
Timing:
February 1st Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2005-05-02
Companies Involved
NASCAR
Tuck

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