Partnership:

NASCAR and TNT

Description:

During the month of August, over 41 million Valpak® envelopes mailed nationwide featuring an on-envelope NASCAR tune-in message and a sweepstakes. Consumers were prompted to watch NASCAR on TNT and to enter for a chance to win one of the following prizes: •A ride to school with Carl Edwards, driver of the #99 Office Depot race car •A trip to a NASCAR race with VIP passes •$1,000 shopping sprees at Office Depot The sweepstakes was supported by an insert within the envelope featuring the NASCAR schedule and Office Depot. A promotional schedule aired on TNT during the mail dates that directed consumers to watch for their blue envelope for a chance to win a ride to school with Carl Edwards courtesy of Office Depot. The sweepstakes entry points were exclusively through Valpak® and Valpak.com®. The sweepstakes was also featured in the following mediums: •30 million Office Depot circulars •1,000 Office Depot in-store displays of Carl Edwards •Valpak.com, Tnt.tv and Officedepot.com

Partnership Opportunity:
NASCAR/Sports
Company:
NASCAR
Partner/Category:
TNT /Television
Timing:
August 3rd Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-14
Companies Involved
NASCAR
Tuck

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