Partnership:

National Football League (NFL) and MillerCoors

Description:

NFL and MillerCoors teamed up in promotion of the football season with a sweepstakes, giving fans the chance to win team gear. Fans were also given a 20% discount at fanatics.com by simply entering the sweepstakes. The prize included gift codes of $25, $100 and $500 to fanatics.com where winners could purchase any team gear of their choice. To enter, fans had to follow @MILLERLITE on twitter, snap a picture, and tweet it with #itsmillertime. Promotion dates: August 15th to December 31st, 2014. The 20% off discount is valid until March 15th, 2015.

Partnership Opportunity:
National Football League (NFL)/Sports
Company:
NFL
Partner/Category:
MillerCoors /Beverages
Timing:
2014
Target:
Male
Adults 18-24
Adults 25-34
Adults 35-44
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-09-23
Companies Involved
NFL
Tuck

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