Partnership:

National Park Foundation and Bush's Beans

Description:

Beans and camping are a beloved duo and to kick off its new partnership with the National Park Foundation, Bush's Beans brought the beautiful bean to the great outdoors. The family-owned bean company offered three fans and their favorite human bean (aka one guest) a once-in-a-lifetime stay in the Bush's Canper, a fully stocked giant bean can on wheels that you could camp in, near three national parks this summer: Big Bend National Park in Texas, Grand Teton National Park in Wyoming or the Great Smoky Mountains National Park in North Carolina and Tennessee, Bush's home state where they have been making beans for generations. 

Bush's partnership with the National Park Foundation (NPF) supported the nonprofit's mission to protect and preserve the more than 400 national parks that make up the National Park System, which includes landscapes and wilderness, historical sites, and places of cultural significance.  

Experience the national parks like never before with this bean lover's dream stay, which included:

  • All-expenses paid trip for the winner and their guest to one national park and a stay nearby in Bush's Canper (includes flights, ground transportation and a $200 travel stipend)
  • The Canper features bean-themed design touches, is outfitted with water and power and comes stocked with food, beverages and custom Bush's Beans canping gear so you have all the comforts of home in the great outdoors
  • Bean-centric, camping themed breakfasts and dinners prepared by a private chef, plus packed lunch on-the-go to stay fueled during all your park adventures
  • Un-bean-livable guided excursion of your choice in or around the national park


Non-perishable and loaded with long-lasting energy, plant-based protein and fiber, Bush's Beans are a delicious campsite essential that fuels outdoor exploration and adventures year-round. The bean's delicious combination of flavor, nutrition and versatility, all the while being a sustainable staple that gives back more to the soil than it takes out, make it one mighty legume. Beans are a versatile, humble food that are equally good for humans and our precious earth.

Starting Wednesday, April 5 at 8 AM CT through Wednesday, April 26 at 11:59 PM CT, fans could enter to win a 3-day, 2-night stay for themselves and a guest in the Bush's Canper at a campground near Big Bend National Park, Grand Teton National Park or the Great Smoky Mountains National Park by visiting www.bushscanper.com. Fans could enter to win the Bush's Canper experience near each park, however, if they were selected as a winner, they would only be eligible for one stay.  

Partnership Opportunity:
National Park Foundation/Non-Profit Organizations
Company:
National Park Foundation
Partner/Category:
Bush's Beans /CPG
Timing:
April 2023
Target:
Male
Female
Family
Adults
Promotional Elements:
Event / Activation / Experiential
Stunt
Media Elements:
Online
Social Media

Website and Social Media

Created On:
2023-04-07
Last Modified on:
2023-04-14
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