As a partner of NPF’s Outdoor Exploration mission pillar, Sun Outdoors plays a critical role in helping allow everyone the ability to experience, enjoy, and create relationships with national parks. NPF launched Outdoor Exploration’s signature program, ParkVentures, in 2022 to educate the public on the historical marginalization of and barriers for specific communities when it comes to public lands, and to combat these barriers and inequities. Sun Outdoors embraced the opportunity and gave their consumers the ability to join their work to enable transformative outdoor experiences, inspiring future generations of park stewards.

Black Friday through Giving Tuesday, 5% of every Sun Outdoors reservation was donated to NPF. Targeted social media ads and email marketing resulted in the most successful marketing activation for Sun to date and generated $100,000 for NPF.

By appealing to consumers who already have an affinity for outdoor recreation, Sun Outdoors and NPF’s partnership allows NPF to strengthen relationships with outdoor enthusiasts. This collaborative campaign informed Sun Outdoors customers of the company’s support of NPF and why that support is critical to ensuring all people feel welcome in our parks. The campaign also invited customers to personally engage in NPF’s mission through their own purchasing power.