Partnership:

NBA 2K and Express

Description:

2K partnered with men's and women's clothing company Express for a promotion celebrating the major gaming release of NBA 2K20.

The partnership consisted of a promotion in which customers who made a qualifying purchase of $20 on Express products and received an NBA 2K20 locker code. The code was redeemable in-game for 5,000 Virtual Currency and a 5-game MyPlayer Skill Boost.

The partnership also included placement for NBA 2K20 in-store via printed handouts and window clings.

The promotion was valid in Express retail stores nationwide and online at Express.com.

Partnership Opportunity:
NBA 2K/Gaming & Esports
Company:
2K
Partner/Category:
Express /Fashion
Timing:
October 4th Quarter 2019
Target:
Male
Female
Teens
Adults
Promotional Elements:
Discount / Special Offer / Promo Code
Premiums / Giveaways
In-Store / Retail
Product Bundle
Discount / Special Offer / Promo Code
Other
Media Elements:
Direct Marketing
In-Game / In-App Integration
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-11-23
Companies Involved
2K
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.