Partnership:

NBA 2K and Gatorade

Description:

2K teamed with Gatorade for a partnership promoting the major gaming release of NBA 2K20.

The partnership consisted of NBA 2K20 players being able to unlock the Gatorade MyPLAYER Endorsement in NBA 2K20 to customize their own Gx bottle in-game. Upon customization, users received a pop-up asking if they wanted to receive more information via e-mail. After opting in, those users received an e-mail from 2K explaining how they could create and purchase a Gx bottle in real life for a 20% discount.

The promotion was valid from September 2019 through December 2019.

Partnership Opportunity:
NBA 2K/Gaming & Esports
Company:
2K
Partner/Category:
Gatorade /Beverages
Timing:
September 3rd Quarter 2019
Target:
Male
Female
Adults
Promotional Elements:
Branded Content
Discount / Special Offer / Promo Code
Premiums / Giveaways
Product Bundle
Discount / Special Offer / Promo Code
Other
Media Elements:
In-Game / In-App Integration
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-11-23
Companies Involved
2K
Tuck

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