Partnership:

NBA 2K and General Mills

Description:

2K partnered with Reese's Puffs in celebration of the release of NBA 2K19. 

The partnership consisted of a Virtual Currency (VC) giveaway and branded boxes of Reese's Puffs. Fans who purchased NBA 2K19 branded boxes of Reese's Puffs received a Locker Code for 1,500 VC and MyTeam content in NBA 2K19

If fans bought the XL size box at Walmart received 2,500 VC and MyTeam Content.  

Partnership Opportunity:
NBA 2K/Gaming & Esports
Company:
2K
Partner/Category:
General Mills /CPG
Timing:
September 3rd Quarter 2019
Target:
Male
Female
Teens
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
Branded Content
Premiums / Giveaways
In-Store / Retail
On Pack
Premiums / Giveaways
Discount / Special Offer / Promo Code
Other
Media Elements:
Micro site
Online
Signage
Social Media
Other
Created On:
2020-11-30
Last Modified on:
2019-12-13
Companies Involved
2K
Tuck

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