2K partnered with General Mill's Totino's for an on-pack promotion to receive bonus MyTEAM content in NBA2K22.

Play hard. Snack harder. To promote NBA 2K22, Totino’s ran a campaign, “Totino’s Pizza Rolls or Game Over.” where fans could get special NBA 2K22 MyTEAM content when they bought Totino's Pizza Rolls, Mini Pizza Rolls, or Parrty Pizzas. Customers who bought these Totino’s snacks received special codes that could be entered on Totino's 2K site to redeem items within the game's MyTEAM

 On 15 or 25-count Totino's Pizza Rolls, Pizza Stuffers or Party Pizza consumers received an NBA 2K Gold Shoe Pack. On 50, 80, 100, or 160-count Pizza Rolls, Mini Pizza Rolls or Party Pack Pizza Multipacks consumers received a Gold Shoe Pack and MyTEAM Promo Pack. Consumers who purchased any 130-count of Pizza Rolls from Walmart received a Gold Shoe Pack and 2 MyTEAM Promo Packs.