Partnership:

NBA 2K League and Sony

Description:

The NBA 2K League partnered with Sony on an exciting partnership that included a multi-year commitment and made Sony Interactive Entertainment's PlayStation 5 the official console of the esports league.

As part of the partnership, NBA 2K League collaborated with Sony on a variety of exclusives and activations for their fans.

Beginning in April of 2020, the NBA 2K League will compete exclusively on the PS5. All 23 teams and their 138 active players in the NBA 2K League used PS5 hardware during game and events from that point on.

Partnership Opportunity:
NBA 2K League/Gaming & Esports
Partner/Category:
Sony /Tech
Timing:
April 1st Quarter 2021
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
Mobile
Online
Product Placement
Created On:
2021-04-05
Last Modified on:
2021-04-05
Companies Involved
Tuck

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