Partnership:

NBA 2K League and Stance

Description:

The NBA 2K League, the esports league founded by the NBA, partnered with clothing brand Stance to create a collection of branded apparel. 

The multi-year partnership made Stance the official sock provider and partner of the NBA 2K League.

Stance supplied the league's 21 teams with branded apparel as well as branded designs fitted onto in-game avatars. The partnership allowed Stance branding to be showcased in-game.

Partnership Opportunity:
NBA 2K League/Gaming & Esports
Company:
NBA
Partner/Category:
Stance /Fashion
Timing:
April 2nd Quarter 2019
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Adults
Promotional Elements:
Advergame
Licensed Product
Branded Content
On Pack
Media Elements:
In-Game / In-App Integration
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2019-04-29
Companies Involved
NBA
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.