Partnership:

NBA 2K18 and MTN DEW

Description:

2K partnered with MTN DEW KICKSTART in celebration of the release of NBA 2K18. 

The partnership consisted of a Virtual Currency (VC) giveaway. Fans who purchased NBA 2K18 and two (2) MTN DEW KICKSTART products from Walmart received a Locker Code. The Locker Code then granted fans 5,000 VC in NBA 2K18.

Partnership Opportunity:
NBA 2K18/Gaming & Esports
Company:
2K
Partner/Category:
MTN DEW /Beverages
Timing:
September 3rd Quarter 2019
Target:
Male
Female
Teens
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
Branded Content
Premiums / Giveaways
In-Store / Retail
Premiums / Giveaways
POP Display / End Cap / Shelf-Talker
Other
Media Elements:
Micro site
Online
Signage
Social Media
Other
Created On:
2020-11-30
Last Modified on:
2019-11-25
Companies Involved
2K
Tuck

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