Partnership:

NBA 2K19 and McFarlane Toys

Description:

2K partnered with McFarlane Toys in celebration of the release of NBA 2K19. 

The partnership consisted of a McFarlane Toys making NBA Figurines. Figurines included LeBron James, Kristaps Porzingis, Kyrie Irving, Kevin Durant, James Harden, Russell Westbrook, Giannis Antetokuonmpo. 

Fans who purchased a purchased a figurine received 20% off in-game Locker Codes

Partnership Opportunity:
NBA 2K19/Gaming & Esports
Company:
2K
Partner/Category:
McFarlane Toys /Toys
Timing:
September 3rd Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
Licensed Product
Collectible
Discount / Special Offer / Promo Code
Premiums / Giveaways
On Pack
Premiums / Giveaways
Other
Media Elements:
Direct Marketing
Micro site
Online
Social Media
Other
Created On:
2020-11-30
Last Modified on:
2019-11-26
Companies Involved
2K
Tuck

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