Partnership:

NBA 2K21 and Burger King

Description:

NBA 2K21 has partnered with Burger King to entice 2k players to attempt and post their in-game trick shots to social for Burger King rewards.

Burger King created "The Menu Court" which can be  downloaded in the MyLeague game mode of NBA 2k21. The court has various Burger King menu items on spots of the floor where players attempted trick shots from that spot to win the corresponding real world menu item at Burger King. 

Players that hit the trick shot also had to post the clip of them making the shot to twitter using the hashtag #BKMenuCourt to win.

Burger King also partnered with Spanish content creators to help promote the campaign on Twitch and Youtube. 

The BK Menu Court challenge was a innovative way to combine of interactivity and menu incentives an otherwise choosey, ad-adverse age group.

Partnership Opportunity:
NBA 2K21/Gaming & Esports
Company:
2K
Partner/Category:
Burger King /Dining
Timing:
March 1st Quarter 2021
Target:
Male
Tweens
Teens
Adults
Promotional Elements:
Branded Content
Premiums / Giveaways
Media Elements:
In-Game / In-App Integration
Mobile
Online
Product Giveaways
Social Media
TV Spot
Created On:
2021-03-26
Last Modified on:
2021-03-26
Companies Involved
2K
Tuck

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