Partnership:

NBA 2K24 and Papa John's and MTN DEW

Description:

NBA 2K23 and MTN DEW dropped a gaming-ready bundle at Papa Johns for the release of NBA 2K23 on September 9, 2022.

Shaquille "Shaq" O'Neal, MTN DEW and NBA 2K23 held an unboxing experience at Papa Johns, with a limited-edition MTN DEW NBA 2K23 Player's Pack Bundle that fans could unlock up to a million dollars' worth of in-game swag.

Fans who purchase the MTN DEW NBA 2K23 Player's Pack Bundle will be eligible to "ball with the best" and level up their in-game experience with every purchase of a large 3-topping pizza and (2) 20 oz. MTN DEW bundle. Upon purchase, fans can visit DEWxPapaJohns.com to upload their receipt and unlock the chance to redeem exclusive NBA 2K23 swag while supplies last.

Bundle swag is a collection of 200,000 unique locker codes, which includes:

  • Locker code Team Packs with Shaquille "Shaq" O'Neal, Klay Thompson, Zach LaVine and Zion Williamson (players can choose 2x)
  • Emerald Tier Cards
  • 1-hour 2XP Coin
  • 30 total MyPLAYER Skill Boosts (five each of the six categories)

 

Fans following MTN DEW on social media will also get a first look at the MTN DEW NBA 2K23 Player's Pack Bundle video content featuring Shaq. While both Papa Johns and PepsiCo have longstanding relationships with Shaq, this digital content marks a first for the partnership.


Partnership Opportunity:
NBA 2K24/Gaming & Esports
Company:
2K
Partner/Category:
Papa John's and MTN DEW /Dining
Timing:
September 3rd Quarter 2022
Target:
Male
Female
Family
Adults
Promotional Elements:
Discount / Special Offer / Promo Code
Event / Activation / Experiential
In-Store / Retail
Licensed Product
Media Elements:
In-Game / In-App Integration
Mobile
Online
Social Media
Created On:
2022-09-15
Last Modified on:
2022-09-20
Companies Involved
2K
Greg B
Greg B Senior Director, Global Partnerships 2K
Ashley L
Ashley L Senior Manager, Global Partnerships 2K
Tuck

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