Description:
2K teamed up with Crocs in NBA 2K22. 2K added Crocs as wearable shoes for players to use in MyCareer.
The Crocs were available for purchase at Swag's and cost 15,000 VC in the game. Players could choose from 23 different colors of the popular shoe.
Partnership Opportunity:
NBA 2K24/Gaming & Esports
Company:
2K
Partner/Category:
Crocs /Fashion
Timing:
4th Quarter 2021
Target:
Male
Female
Teens
Adults 18-24
Adults 25-34
Female
Teens
Adults 18-24
Adults 25-34
Promotional Elements:
Media Elements:
In-Game / In-App Integration
Online
Social Media
Online
Social Media
Created On:
2022-03-22
Last Modified on:
2022-03-22
Companies Involved
2K
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