Partnership:

NBA 2K24 and DoorDash

Description:

DoorDash and 2K partnered to promote DashPass and NBA 2K22.

For a limited time, new U.S. DashPass members who used a special code received 50% off their first order. In addition, they were emailed a Locker Code from DoorDash that could be redeemed for 10K in virtual currencies to spend in NBA 2K22.

Partnership Opportunity:
NBA 2K24/Gaming & Esports
Company:
2K
Partner/Category:
DoorDash /Dining
Timing:
October 2021
Target:
Male
Female
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Promotional Elements:
Discount / Special Offer / Promo Code
Media Elements:
In-Game / In-App Integration
Mobile
Online
Social Media

Website and Social Media

Created On:
2022-02-04
Last Modified on:
2022-02-07
Companies Involved
2K
2K
Greg B
Greg B Senior Director, Global Partnerships 2K
Ashley L
Ashley L Senior Manager, Global Partnerships 2K
Reed K
Reed K Vice President - Business Development Frameplay
Tuck

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