Partnership:

NBA 2K24 and Duracell

Description:

Duracell teamed up with 2K to promote NBA 2K22.

Players who purchased qualifying Duracell Optimum Battery products received a special “Locker Code”, which got them 15-game MyPLAYER BOOST in NBA 2K22. These special Duracell Optimum battery products were available at thousands of stores in the US. Once a player purchased these products, they had a few options of how they wanted to submit proof of their purchase to receive their locker code: visit the promotion site to submit, text to submit, or email to submit.

Partnership Opportunity:
NBA 2K24/Gaming & Esports
Company:
2K
Partner/Category:
Duracell /CPG
Timing:
4th Quarter 2021
Target:
Male
Teens
Adults 18-24
Adults 25-34
Adults
Promotional Elements:
In-Store / Retail
On Pack
Media Elements:
In-Game / In-App Integration
Micro site
Online
Created On:
2022-03-11
Last Modified on:
2022-03-11
Companies Involved
2K
2K
Tuck

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