Description:
Mobil 1 partnered with 2k to promote their new game, NBA 2k22.
Players who made a qualifying Mobil 1™ purchase online, in-store, or at the Auto Care Center during Q1 of 2022 could unlock special 50-game MyPlayer Scoring Boosts.
Mobil 1 also sponsored the NBA 2k22 Grand Prix which took place September 17-19. In this seasonal event, players took part in a 3v3 game mode to earn points. The points earned would move a car around a track. After your car completed 20 or 40 laps, the player was awarded special prizes.
Partnership Opportunity:
NBA 2K24/Sports
Company:
2K
Partner/Category:
Mobil 1 /Automotive
Timing:
1st Quarter 2022
Target:
Male
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
Contest / Sweepstakes
Discount / Special Offer / Promo Code
In-Store / Retail
POP Display / End Cap / Shelf-Talker
Discount / Special Offer / Promo Code
In-Store / Retail
POP Display / End Cap / Shelf-Talker
Media Elements:
In-Game / In-App Integration
Mobile
Online
Social Media
Mobile
Online
Social Media
Website and Social Media
Created On:
2022-01-31
Last Modified on:
2022-02-02
Companies Involved
2K
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