Description:
SoundCloud and NBA 2K22 partnered for “2K Beats: The Search”.
NBA 2K22 had a contest to deliver the hottest mix of tracks for players to shoot hoops to all year long. Aspiring musicians submitted their tracks on SoundCloud for a chance to be 1 of 20 new artists selected to be featured on the NBA 2K22 in-game soundtrack.
Partnership Opportunity:
NBA 2K24/Gaming & Esports
Company:
2K
Partner/Category:
SoundCloud /Music
Timing:
December 4th Quarter 2021
Target:
Male
Female
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Female
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Promotional Elements:
Contest / Sweepstakes
Media Elements:
In-Game / In-App Integration
Online
TV Spot
Online
TV Spot
Website and Social Media
Created On:
2022-02-10
Last Modified on:
2025-04-25
Companies Involved
2K
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