Totino’s and 2K partnered to promote NBA 2K22.

Play hard. Snack harder. To promote NBA 2K22, Totino’s ran a campaign, “Totino’s Pizza Rolls or Game Over.” In this campaign, fans could get special NBA 2K22 content. Customers who bought specially marked Totino’s snacks could visit nba.2k.com/Totinos to enter their email address and the special code that could be found at the bottom of the package to receive their NBA 2K22 Locker Code. After receiving the Locker Code, fans would follow go to nba.2k.com/Totinos and use the code to redeem bonus MyTEAM in-game content.