Partnership:

NBA and Bauerfeind

Description:
The National Basketball Association (NBA) partnered with Bauerfeind, a world leader in innovative sports and medical knee supports, for a multiyear partnership making Bauerfeind's GenuTrain NBA an officially-licensed knee support of the league.

The active support was made an integral part of NBA teams' injury prevention and treatment. Bauerfeind's official brand ambassador was Dallas Mavericks' power forward and 13-time NBA All-Star Dirk Nowitzki. The official GenuTrain NBA knee support was made available Dec. 12 at sports retail locations nation-wide and at bauerfeind.com.

Partnership Opportunity:
NBA/Sports
Company:
NBA
Partner/Category:
Bauerfeind /Sporting Goods
Timing:
December 4th Quarter 2018
Target:
Male
Female
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Media Elements:
Mobile
Online
Social Media
Influencers / Brand Ambassadors
Created On:
2020-11-30
Last Modified on:
2019-01-02
Companies Involved
NBA
Tuck

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