Partnership:

NBA and Clear

Description:

The NBA has partnered with Clear, a biometric company known for expedited airport lines to help secure health and safety standards from fans in NBA arenas. 

The partnership with Clear helped the NBA return to full capacity for the 2021-2022 season coming off the heels of the Coronavirus. The partnership between the NBA and Clorox also helped pave the way for the return of fans to arenas for games. 

The partnership with the NBA allowed Clear to make the company's Health Pass available to franchises to screen fans. Clear said the product would securely store things like test results and vaccination records, which would help the league keep the viewing experience safe. 

Partnership Opportunity:
NBA/Sports
Partner/Category:
Clear /Health & Beauty
Timing:
April 2nd Quarter 2021
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Licensed Product
Event / Activation / Experiential
Media Elements:
In-Game / In-App Integration
Mobile
Online
Product Placement
Signage
Created On:
2021-04-14
Last Modified on:
2021-04-14
Companies Involved
Tuck

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