Partnership:

NBA and Fortnite

Description:

The NBA partnered with Epic Games on a co-branded Fortnite experience.

The multi-faceted partnership consisted of the NBA collaborating with Epic Games on several NBA experiences within Fortnite.  

The partnership created NBA outfits in Fortnite. There were outfits relating to the 30 NBA teams that were made available to Fortnite playrs beginning May 21, 2021. 

In addition to the outfits, there was also a NBA Team Battles in-game feature that allowed Fortnite players to engage with the NBA. 

Partnership Opportunity:
NBA/Sports
Partner/Category:
Fortnite /Gaming & Esports
Timing:
May 2nd Quarter 2021
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Advergame
Branded Content
Other
Media Elements:
In-Game / In-App Integration
Mobile
Online
Other
Created On:
2021-05-19
Last Modified on:
2021-05-28
Companies Involved
Tuck

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