Partnership:

NBA and Hennessy

Description:

Hennessy, the world’s best-selling cognac, and the National Basketball Association (NBA) announced a global expansion of their partnership, making Hennessy the “Official Spirit of the NBA” worldwide.

Both the NBA and Hennessy pride themselves on being more than just a brand. The NBA and Hennessy represent global communities that brings cultures together.

The expanded partnership tipped off in Africa, Asia-Pacific, Europe and South America with the launch of an adaptation of the “Hennessy x NBA: Lines” campaign that celebrates those who pushed the game forward. Specially designed Hennessy VS and VSOP bottles were made to commerate the partnership.

Throughout the partnership, Hennessy celebrated the tradition and mindset of basketball fans around the world through a range of consumer events, activations and localized content.

 

Partnership Opportunity:
NBA/Sports
Partner/Category:
Hennessy /Beverages
Timing:
February 1st Quarter 2021
Target:
Male
Female
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
In-Store / Retail
Premiums / Giveaways
Media Elements:
Direct Marketing
Email
Mobile
Online
Social Media
TV Spot
Influencers / Brand Ambassadors
Created On:
2021-02-26
Last Modified on:
2021-02-26
Companies Involved
Tuck

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