Partnership:

NBA and Hennessy

Description:

The NBA partnered with Hennessy to make Hennessy the Official Spirit of the NBA, WNBA and USA Basketball.

The multi-year partnership consisted of the NBA and Hennessy teaming on several promotional events and activations.

The partnership was unveiled during the NBA All-Star 2020 game in Chicago. Over the course of the event, Hennessy served as an associate partner of the NBA Celebrity Game presented by Ruffles. Additionally, Hennessy collaborated with the NBA to be the presenting partner of the pre-game red carpet.

Partnership Opportunity:
NBA/Sports
Company:
NBA
Partner/Category:
Hennessy /Beverages
Timing:
February 1st Quarter 2020
Target:
Male
Female
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2020-02-10
Companies Involved
NBA
Tuck

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