Partnership:

NBA and Marvel

Description:

The NBA and Marvel have partnered together to produce a Marvel themed NBA broadcast that was called "The Arena of Heroes".

The game was broadcasted on Disney owned alternative ESPN channels such as on ESPN 2 and ESPN+. The broadcast featured an in-game storyline featuring members of the Avengers and other superhero-themed elements. The broadcast also featured 3D virtual characters including Iron Man, Black Panther, Captan Marvel, Captain America, Black Widow and Doctor Strange, along with custom graphics and animation.

Three players from each team — Stephen Curry, Draymond Green and Andrew Wiggins of the Warriors, and Zion Williamson, Brandon Ingram and Lonzo Ball of the Pelicans — were awarded “Marvel Hero Points” for each point, rebound, assist, block and steal they accrue, with points taken away for missed shots, free throws and turnovers.

The player with the most points was named the first ever Marvel Champion.

 

Partnership Opportunity:
NBA/Sports
Partner/Category:
Marvel /Theatrical
Timing:
April 2nd Quarter 2021
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Event / Activation / Experiential
Media Elements:
In-Game / In-App Integration
Mobile
Online
Social Media
TV Spot
Created On:
2021-04-23
Last Modified on:
2021-04-29
Companies Involved
Tuck

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