Partnership:

NBA and Reddit

Description:

The NBA and Reddit partnered in a deal that saw offically licensed NBA content and highlights shown on the r/ NBA reddit page.

The deal between the NBA and Reddit also saw a new series of AMAs (Ask Me Anythings) with NBA stars. The first NBA x Reddit AMA took place on Monday, April 26th with Jayson Tatum being the man of the hour. LA Lakers star Anthony Davis is another NBA star to take part of the AMA content series.

The partnership also extended the NBA's marketing and ad reach to the 3.9 million and growing followers of the r/ NBA community.

Partnership Opportunity:
NBA/Sports
Partner/Category:
Reddit /Online
Timing:
April 2nd Quarter 2021
Target:
Male
Female
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
Event / Activation / Experiential
Media Elements:
Mobile
Online
Social Media
Celebrity Appearance / Endorsement
Created On:
2021-04-27
Last Modified on:
2021-05-17
Companies Involved
Tuck

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