Partnership:

NBA and Taco Bell

Description:

The NBA teamed up with Taco Bell on an exciting collaboration celebrating the NBA Finals.

During the NBA Finals, Taco Bell collaborated with the NBA for a comeback promotion. This promotion consisted of Taco Bell rewarding NBA fans with a free Flamin' Hot Doritos Locos Taco if the team trailing going into the second half rallies to win the game.

Statistically, a halftime comeback had occurred in seven of the previous ten NBA Finals so chances abounded for NBA fans to win a free Flamin' Hot Doritos Locos Tacos from Taco Bell.

Partnership Opportunity:
NBA/Sports
Partner/Category:
Taco Bell /Dining
Timing:
July 3rd Quarter 2020
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Branded Content
Premiums / Giveaways
Media Elements:
Mobile
Online
Social Media
Created On:
2021-07-01
Last Modified on:
2021-07-08
Companies Involved
Tuck

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