Partnership:

NBA and Twitter

Description:
The National Basketball Association and Turner Sports teamed with Twitter to provide an experience that complements the broadcast of NBA games on TNT. NBA fans voted on Twitter for the player they wanted to see featured during the live stream of select regular-season and playoff games airing on TNT as well as the 2019 NBA All-Star Game. During the second halves of those games, fans watched the action through that player’s perspective. The live streams debuted during TNT’s presentation of the 2019 NBA All-Star Game on Feb. 17. As part of the expanded relationship, the NBA, through its NBA Digital partnership with Turner, continued to provide on-demand content from the @NBA Twitter handle, including video of pre-game warmups, in-game and post-game highlights, and behind-the-scenes content.
Partnership Opportunity:
NBA/Sports
Company:
NBA
Partner/Category:
Twitter /App
Timing:
February 1st Quarter 2019
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2019-01-10
Companies Involved
NBA
Tuck

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