Partnership:

NBA TIP OFF and KIA

Description:

NBA and Kia Motors teamed up to promote NBA TIP-OFF with a sweepstakes. Contestants entered online at http://www.kia.com. One grand prize winner won a trip for four to a 2009 NBA playoff game. The contest began on October 28, 2008 and ended on December 5, 2008. This promotion was advertised through TV spots and NBA TIP-OFF Parties hosted around the nation in NBA franchise cities from October 28 through November 3, 2008. An NBA-branded Kia Borregos drove to high-traffic areas in franchise cities and handed out co-branded NBA and Kia merchandise while promoting the sweepstakes.

Partnership Opportunity:
NBA TIP OFF/Sports
Company:
NBA
Partner/Category:
KIA /Automotive
Timing:
4th Quarter 2008
Target:
Male
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-09-11
Companies Involved
NBA
Tuck

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