Partnership:

NBCUniversal and Twitter

Description:

NBCUniversal and Twitter came together for a multi-year social media partnership to create premium content.

The partnership consisted of Twitter collaborating with NBCUniversal to emphasize global ad sales and create premium content. Twitter provided support to NBCUniversal's advertising partners and, on the other side, NBCUniversal integrated Twitter programming into more than 30 live events such as the Golden Globes, E! People's Choice Awards and the Macy's Thanksgiving Day Parade.

Partnership Opportunity:
NBCUniversal/Television
Partner/Category:
Twitter /App
Timing:
January 1st Quarter 2020
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
Mobile
Online
Product Placement
Social Media
Created On:
2021-01-26
Last Modified on:
2021-03-04
Companies Involved
Tuck

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