Partnership:

NCAA FINAL FOUR and Kraft

Description:
The National Collegiate Athletic Association and Kraft Foods partnered to promote the NCAA FINAL FOUR. By entering online at DiGiorno.com, consumers had a chance to win $40,000 for college, 4 years of free NCAA Men’s Final Four Tickets, or 4 years of free DiGiorno Pizza. The sweepstakes ran from February 15, 2005 through May 5, 2005 and participants had to be 18 or over.
Partnership Opportunity:
NCAA FINAL FOUR/Sports
Partner/Category:
Kraft /CPG
Timing:
May 2nd Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2005-04-20
Companies Involved
Tuck

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