Partnership:

Nectar and Google

Description:

Mattress brand Nectar teamed with Google on an exciting partnership that celebrated the launch of Nectar's latest mattresses.

The partnership celebrated the launch of Nectar's Premier and Premier Copper mattresses with a special Google Nest tie-in. The innovative collaboration gave Nectar customers a great sleep experience by combining the comfort of the mattresses with the convenience of Google Nest Hub's Sleep Sensing feature.

The exclusive partnership saw Nectar offer a Google Nest Hub second-generation with Sleep Sensing bundled with every purchase of one of their new mattress models.

Partnership Opportunity:
Nectar/Household
Partner/Category:
Google /Tech
Timing:
May 2nd Quarter 2021
Target:
Male
Female
Family
Promotional Elements:
Branded Content
Premiums / Giveaways
In-Store / Retail
Product Bundle
Media Elements:
Mobile
Online
Product Giveaways
Social Media
Created On:
2021-05-03
Last Modified on:
2021-05-17
Companies Involved
Tuck

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