Partnership:

Neil Patrick Harris and David Burtka and HelloFresh

Description:

HelloFresh announced a new partnership with beloved couple Neil Patrick Harris and David Burtka to promote the ease and deliciousness of cooking with meal kits.

The partnership provided HelloFresh customers access to new, family-friendly recipes developed exclusively by Chef David Burtka. In addition, consumers could see Neil, David and their kids, Gideon and Harper, in a series of comedic content as they conquer mealtime in their own kitchen.

David Burtka, professional chef and cookbook author, worked exclusively with HelloFresh to develop a limited-time recipe series that featured dishes inspired by his cookbook Life is a Party and flavor profiles enjoyed by Neil and the kids. Available now for HelloFresh customers to add to their orders through September 4, 2022, the recipes are designed to be easy crowd-pleasers, with all of the ingredients and step-by-step instructions delivered right to customers’ doorsteps. Featured recipes include:

  • Cheesy Chicken & Bean Enchiladas with Tomato Rice, Pico de Gallo & Lime Crema
  • Herb-Roasted Chicken Legs with Brown Butter Veggies & Rice
  • Zesty Shrimp & Slaw Tacos with Creamy Guac, Salsa & Blue Corn Chips
  • Grilled Steak & Asparagus Salad with Farro, Mushrooms & Lemony Ricotta
Partnership Opportunity:
Neil Patrick Harris and David Burtka/Television
Partner/Category:
HelloFresh /CPG
Timing:
August 3rd Quarter 2022
Target:
Male
Female
Family
Adults
Promotional Elements:
Branded Content
In-Store / Retail
Media Elements:
Mobile
Online
Social Media
Created On:
2022-09-02
Last Modified on:
2022-09-09
Companies Involved
Tuck

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