Partnership:

NELLY and Coors

Description:
Coors Light signed up as a title sponsor for the U.S. tour of rapper Nelly, which kicked off July 10, 2003. Coors also helped Nelly promote his new clothing line, Apple Bottom Jeans, with a Coors Light/Apple Bottoms Jeans model search in several big cities including New York City, Philadelphia, Atlanta, Houston and others.
Partnership Opportunity:
NELLY/Music
Company:
Universal Music Group And Brands
Partner/Category:
Coors /Beverages
Timing:
3rd Quarter 2003
Target:
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2012-09-10
Tuck

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