Partnership:

NESPRESSO TALENTS and Tribeca Film Festival

Description:

Nespresso and the Tribeca Film Festival partnered to promote the NESPRESSO TALENTS 2017 short filmmaking contest. From February 8 – April 7, 2017, content creators, from amateur to established filmmakers, were invited to submit their perspective on the common theme “You have the power to …” and visually tell the story of how someone the power to change situations or make a difference, no matter how large or small. Each submission could be no longer than 3-minutes.


Three entrants from the U.S. joined Nespresso at the Tribeca Film Festival to compete for the grand prize of a viewing of their work alongside their international peers at the world-renowned Cannes Film Festival. Nespresso also hosted an exclusive screening of the three U.S. NESPRESSO TALENTS finalists, as well as a variety of other events including VIP screenings and after parties. Additionally, as the official coffee of the Tribeca Film Festival, there was a dedicated Nespresso Lounge at the festival hub at Spring Studios where guests could try the recently launched VertuoPlus machine and enjoy the Ultimate Coffee Experience.

Partnership Opportunity:
NESPRESSO TALENTS/CPG
Company:
Nespresso
Partner/Category:
Tribeca Film Festival /Attractions
Timing:
February 1st Quarter 2017
Target:
Male
Female
Promotional Elements:
Branded Content
Contest / Sweepstakes
Event / Activation / Experiential
Product Demonstrations / Sampling
Media Elements:
Micro site
Mobile
Online
Social Media
Influencers / Brand Ambassadors
Created On:
2020-11-30
Last Modified on:
2018-10-08
Companies Involved
Nespresso
Nespresso
Tuck

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