Nestlé has teamed up with Transformers to launch an action-packed promotional campaign that transforms ordinary breakfast into an interactive adventure. Centered around Nesquik cereal and other Nestlé favorites, the partnership merges collectible fun with kid-friendly creativity.

Cut, Fold, Transform
Specially marked cereal boxes feature cut-out Transformers robots, giving fans the chance to assemble their own paper-based characters straight from the packaging. Each design reflects iconic Transformers figures, encouraging hands-on play and sparking imaginations at the breakfast table.

Digital Play, Too
In addition to the physical collectibles, the campaign includes access to digital Transformers games, expanding the experience from the kitchen to the screen. By scanning codes or visiting the promotional site, families can unlock engaging online content that ties into the Transformers universe.