What we watch is an undeniable insight into who we are. Netflix members watch as many as six genres a month, which makes for interesting people. We wanted to give people a way to celebrate their Netflix fandom and find someone who gets them (and their references). After all, being well-watched can make you well-matched. That’s why Netflix teamed up with Bumble to help you Find the Date You’ve Been Watching For.

We launched with out-of-home placements that spoke to fans with insider references to popular Netflix shows. Billboards were placed in New York, Los Angeles, Chicago, Miami, and London.

In a first-of-its-kind brand integration, we launched a weekly game on Bumble’s app, “Netflix Nights In,” where people can play a Netflix-themed Question Game with their matches to flex their knowledge. Each week’s questions were introduced by Netflix talent, including, Emily in Paris’ Ashley Park, Alexa Lemieux of Love is Blind, and Selling Sunset’s Amanza Smith.